Leading with Purpose: How Managers Can Help Agents Thrive
Leading with Purpose: How Managers Can Help Agents ThriveIn today’s real estate world, agents don’t just need a broker; they need a guide. Someone who understands how fast the industry is evolving, how critical it is to stay compliant, and how powerful it can be to have someone genuinely invested in their growth.
As the noncompeting Branch Manager for Coldwell Banker Realty in Santa Cruz and Aptos, my role isn’t to sell more houses; it’s to help my agents sell more houses. My job is to remove roadblocks, simplify the complex, and create an environment where great agents can become unstoppable.
🧭 Coaching Over Commanding
Every agent’s business is unique. Some are building luxury brands, others are balancing family life while growing their pipeline, and some are reinventing their business through social media or AI.
My approach as a manager is simple: coach, don’t command.
That means personalized one on one business planning, goal setting that actually fits real life, and regular check ins to hold you accountable, not out of pressure but out of partnership.
When agents feel supported and understood, they perform better. And when they perform better, our entire community wins.
⚙️ Tools and Technology That Create Leverage
There is more tech available to real estate agents today than ever before, and that is both a blessing and a burden. My job is to make it simple.
From Coldwell Banker’s Listing Concierge and Design Concierge to AI powered marketing and lead generation systems, we make sure every tool is working for you, not against you. I also host hands on workshops to show how to integrate tools like ChatGPT, Canva Pro, and CB Desk into your daily workflow.
The goal? Less chaos, more closings.
🌱 Building a Culture That Lifts Everyone
Culture isn’t a buzzword, it’s our competitive edge.
At our Santa Cruz and Aptos offices, collaboration beats competition every time. We share ideas freely, celebrate each other’s wins, and work together to raise the standard for professionalism in our market.
Whether it’s our Marketing Lounge sessions, Mastermind Roundtables, or Committee Camp, these gatherings create genuine connection and fresh ideas that keep everyone inspired and accountable. When one agent succeeds, it raises the bar for all of us.
📚 Continuous Learning and Growth
The market changes fast, from new forms and regulations to AI driven marketing and compliance updates. My priority is to make sure our agents stay informed, protected, and ahead of the curve.
We regularly host in-office classes on everything from risk management and contract mastery to creative marketing and business strategy. Education isn’t just a requirement; it’s the backbone of sustainable success.
💡 Leading by Example
Before becoming a manager, I spent years as a top producing agent. I understand the highs, the hurdles, and the balancing act of this business. That experience drives how I lead, with transparency, empathy, and accountability.
I’m not in competition with my agents; I’m in collaboration with them. My door (and inbox) are always open, because leadership is service, and service builds trust.
✨ The Bottom Line
If you’re an agent who wants to grow in a supportive, tech forward, and collaborative environment, let’s talk. Whether you’re a new agent ready to learn or a seasoned professional looking for a culture that truly values you, my mission is simple:
Help good agents become great, and great agents become legendary.
