WHY COLDWELL BANKER - WHAT OUR AGENTS SAY
Why Coldwell Banker:
Terri King on Focusing on the Right Things
Terri King shares how Coldwell Banker helped make the difference in making her company grow.
Why Coldwell Banker:
Kevin Kercheval on Success
Kevin Kercheval shares the story of how the company he worked became affiliated with Coldwell Banker and how that positively impacted his business.
Why Coldwell Banker:
Leesa Rispoli on Family Culture
Leesa Rispoli shares why the guiding principle of family informs everything her highly successful Coldwell Banker company does.
Why Coldwell Banker:
Joe Burns on Real Estate Technology & Scale
Joe Burns speaks about how affiliating with Coldwell Banker allowed his company, which operates out of the small state of New Hampshire - access to scale and technology that has benefited his business and the business of the agents who work for him.
MEET THE BRANCH MANAGER
GREG MANN
Branch Manager
I’m Greg Mann, the Non-Competing Manager for our Santa Cruz County offices. Born and raised here in Santa Cruz County, I’ve spent my entire career helping agents and clients thrive in this unique and vibrant market.
Our offices are among the most established in the county, built on a long history of success and a fun, collaborative culture. What sets us apart is the way our agents share their knowledge and experience, supported by the global strength of Coldwell Banker. It’s a place where professionalism and community come together—and where agents grow their business while truly enjoying the journey.
As a second-generation Santa Cruz County broker, I bring both local insight and a modern, tech-savvy approach to management. I don’t compete with my agents—I focus entirely on supporting them. From one-on-one coaching and business planning to in-office training in contracts, technology, and lead generation, my role is to help our associates succeed at every stage of their career.
Agents here also benefit from unmatched risk management resources and enhanced property marketing support, giving them—and their clients—a clear edge in today’s market.
Outside the office, I stay deeply connected to our industry and our community. As a Director at the Santa Cruz Association of REALTORS® and an active member of multiple local organizations, I work to ensure our profession stays strong, ethical, and forward-looking.
Most of all, I believe in creating a cooperative, supportive, and fun culture where agents feel both challenged and encouraged. Whether you’re an experienced REALTOR® or new to the business, Coldwell Banker Realty in Santa Cruz County is a place where you can grow, thrive, and belong.
—Greg Mann
DEDICATED SUPPORT
Legal Assistance Program: Feel secure knowing you have protection for settlements, judgments, costs and legal fees.*
Agent Onboarding Specialist: The Onboarding Specialist is primarily responsible for facilitating a seamless administrative onboarding process for all new agent affiliations to the Coldwell Banker offices. This position will work closely with a variety of departments to ensure that all tools and systems for our new agents are created and assigned correctly. This position will also play a key support to the Branch Leader for a variety of administrative tasks that bolster agent recruiting and onboarding efforts. This role will work mostly remote but may be called into an office for face-to-face support when needed.
Client Experience Specialist: The Client Experience Specialist is a service minded professional who manages all non-licensed aspects of the transaction, from contract to close, to create a seamless experience for the agent, consumer and all deal parties. You are part of a collaborative team that is enhancing the way that Coldwell Banker is doing business by eliminating the friction and simplifying the transaction process.
Regional Support Specialist: The Regional Support Specialist provides critical administrative, operational and customer service support to our Coldwell Banker Real Estate branch offices, leaders and agents. The RSS team will work together, spending time each week across a group of offices, providing support in a variety of ways including, but not limited to, processing agent transactions, acting as a liaison with our different departments and business partners, general office administration and customer service. This position plays a significant role in driving the success of our key principle of helping our agents live exceptional lives.
Marketing Team:
Luxury Marketing Manager: The Luxury Marketing Manager supports the top echelon of luxury property specialists and listings throughout the region, striving to bring focus, creativity and cohesion to their marketing efforts.
Field Marketing Manager: The Field Marketing Manager oversees marketing support for local offices and agents, ensuring brand representation aligns with Core 4 objectives. This role involves strategic market planning and supervising the region's Field Marketing Specialists.
Field Marketing Specialist: Dedicated to a core group offices, this individual will be responsible for creating and executing effective marketing strategies that help your brand and properties stand out in the local market.
DISCOVER THE POWER OF COLDWELL BANKER
Coldwell Banker Real Estate practically invented modern-day real estate. Founded over a century ago on the principles of honesty, integrity and always putting the customer first, we changed the industry then and continue to do so today. Through non-stop innovation, steadfast ethics and forward thinking, we've grown to be one of the most well-known real estate brands in the world.
The prestige of the Coldwell Banker® brand, combined with advanced technology, bespoke marketing strategies and one of real estate's most robust global networks culminates in extraordinary representation that crosses oceans, continents and language barriers.
GET STARTED WITH COLDWELL BANKER REALTY TODAY
*The Legal Assistance Program is subject to the terms and conditions stated in the program.
