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Selling a home isn’t just a transaction—it’s a major life event involving one of your most valuable financial assets. Getting it right means more than simply finding a buyer; it means maximizing value, managing risk, and ensuring every detail is handled with professionalism and care. That’s exactly what you can expect when you work with a Coldwell Banker Realty REALTOR®.
Not all real estate professionals are the same. While over two million people hold real estate licenses in the U.S., only about half have earned the REALTOR® distinction, which requires strict adherence to a Code of Ethics and ongoing professional education. At Coldwell Banker Realty, that standard isn’t just a checkbox—it’s our culture.
As the market leader in Santa Cruz County—and part of a global network that began in the San Francisco Bay Area—Coldwell Banker Realty has represented more home sellers and buyers than any other brokerage. Our agents combine deep local knowledge with world-class marketing tools and negotiation expertise to help you achieve the best possible outcome.
When you list your home with a Coldwell Banker Realty REALTOR®, you gain:
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Unmatched exposure. Your property is marketed through the Multiple Listing Service (MLS) and Coldwell Banker’s global platforms, reaching thousands of motivated buyers locally and internationally.
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Professional presentation. From home staging tips to strategic pricing and photography, our agents help you highlight your home’s strongest features.
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Expert negotiation. Our REALTORS® maintain objectivity and skill through every offer and counteroffer, ensuring your best interests are protected.
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Smooth transactions. From inspections to appraisals and disclosures, we manage the details to prevent costly mistakes.
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Higher returns. Studies show that homes sold with a REALTOR® consistently achieve higher sale prices—often between 3% and 9.5% more than those sold without professional representation.
Beyond the numbers, it’s about peace of mind. Selling a home can be emotional and complex—but with Coldwell Banker Realty, you’re backed by a team that leads with ethics, integrity, and a commitment to excellence.
Ready to Sell with Confidence?
Connect with our local Coldwell Banker Realty offices in Santa Cruz County today to schedule your personalized home-selling consultation. Let our experienced REALTORS® show you how our proven marketing strategies and ethical leadership can help you achieve the strongest results possible.
